Parallels Desktop 3.0 for Mac Run all the applications you need without switching between Windows and Mac OS X! New features include: 3D Graphics Support, SmartSelect, SnapShots and Security Manager to truly enjoy the best of both worlds.

"If your goal is tight integration between one or more Windows applications and Mac OS X, Parallels is the clear winner when running either XP or Vista." --MacTech Magazine

Deals from Amazon

Mac OS X 10.5 Leopard for $109

MacDrive 7
Access your Mac OS X partition from
Boot Camp

Windows XP or Windows Vista for your Mac, for running with Boot Camp Parallels or VMware

VMware Fusion
Run Windows on a Mac

Problem Reports and Fixes

Hot Topics


Windows Servers and Macs

-Active Director and Leopard
- Active Directory and Tiger
Win Server 2003
Win 2000 Server
- Leopard and
Virtual Private Networks

Windows on Mac

- Virtual PC 7.x Reports

How to succeed in business without really trying:
Apple quadruples enterprise marketshare

By John Rizzo
August 28, 2008

Computerworld reports that Apple has quadrupled its enterprise marketshare in over the past 19 months. This has occurred without any effort from Apple, according to an analyst at Forrester Research. J. Pierrpont Finch, take note.

Forrester Research analyst Ben Gray said that Apple's business market share has gone from 1.2 percent to 4.5 percent in that period. Computerword reported that during this time, Apple has not had a strategy to sell more Macs in business markets, nor has it put much effort into it.

Indeed, Apple puts little effort in creating enterprise features and does not do much to promote the enterprise features that the Mac has. Since January of 2007, Apple has been focusing on iPhone and on shipping and updating Mac OS X 10.5 Leopard. But the latter took a back seat to the former when Apple announced in 2007 that it was delaying the Leopard ship date in order to get iPhone out the door. In fact, Apple is putting more effort into marketing the iPhone as an enterprise tool than it is for the Mac as a business tool.

So why are businesses buying more Macs?

Gray attributed Apple's increased enterprise sales mostly to a new willingness for IT departments to accommodate the wishes or needs of employees in an attempt to make them more productive. He also said that virtualization has played a role in loosening attitudes, with Macs now able to run Windows operating systems.

The Computerworld article didn't mention Boot Camp, which isn't virtualization, but enables a Mac to boot into Windows or Mac OS X. Apple has made Boot Camp is a core feature of Mac OS X, enabling Macs to fit into IT policies requiring systems to be Windows-compatible. But Boot Camp is not specifically targeted at enterprise, as it has a wide range of users, from AutoCAD designers to gamers.

Developers carry Apple's enterprise load

In June, Macworld reported that while enterprise developers do have to "fend for themselves," many don't believe that Apple needs to focus on the business market. One developer went so far as to say that it is better that Apple not target the enterprise, as it might stifle innovation. Developers seem to be happy developing and marketing enterprise features themselves.

Also in June, five developers of enterprise software joined together to form the Enterprise Desktop Alliance to promote the Mac in business. The new Alliance is sponsoring webinars showing how the members products, such as Parallels Server for Mac and Centrify's DirectConnect, can be used together to integrate Macs into business. (The next webinar is on September 9.) The Alliance also plans to put on conferences that will promote the use of Macs in business.

Developers are also hopeful that Apple push for getting iPhones in enterprise may rub off on Macs. Just as the "iPod halo effect" increased Mac sales into homes, analysts and developers believe there may be a similar "iPhone halo effect" that will increase Mac sales in enterprise.

"The iPhone is coming [to the enterprise] and people think this is going to create increased interest in Macs," said Reid Lewis, CEO of Group Logic, a member of the Enterprise Desktop Alliance.

Some analysts go even further. A Needham & Co analyst predicted in June that "the iPhone halo effect should be far more powerful than the iPod halo effect."

Whatever Apple is or isn't doing in the enterprise, its working. As they say, nothing succeeds like success. Comment below

Click here to read the latest MacWindows news.

Citrix GoToMeeting: Free Trial + $10 Off.
Now, completely cross-platform. New in this version: Mac users can now host meetings, as well as attend planned or impromptu online events just as easily as PC users. Free VoIP and audio conferencing for both Mac and PC.


Other MacWindows Departments

| Product Solutions | Reports and Tips | News Archives | Site Map |
MacWindows Home |

| Top of Page |

Copyright 2008 John Rizzo. All rights reserved.