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MacWindows Beat

By John Rizzo

Steve Jobs, thinking different

Friday, October 7, 2011

Here are two different takes on the 1997 The Crazy Ones ads that Apple ran as part of the Think Different campaign. The first is a never-aired version in which Steve Jobs does the narration. The second is a tribute to Jobs using the original Richard Dryfus soundtrack, created by former Apple creative director Ken Segall.

For maximum effect, watch the first followed by the second.

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