Macworld Expo, the ultimate trade show and conference for all things Mac since 1985, has changed its name and focus. Macworld | iWorld 2012 will expand its focus to cover all Apple products. IDG World Expo, the company the puts on the event, is calling Macworld | iWorld 2012 "the ultimate iFan event."

The company said the event will cater to home users, "artistic hobbiest," and professionals, providing technical training sessions and an exhibit hall with Mac OS X, iOS, and iCloud software and hardware developers and vendors. IDG also plans to include performances of artists using Apple technology. IDG said the show will focus on the creative uses of Apple technology, featuring "Music, Film and Art Showcases that include performances, screenings, workshops and galleries from some of today's most creative leaders who are using Apple products." The conferences will also include screenings of films and TV shows created on the iPhone and iPad.

After Steve Job's return to Apple in 1997, Macworld Expo became famous for Jobs' keynote addresses, which he used to unveil many of Apple's major products -- including the iPhone in 2007.

Apple, which traditionally had the largest booth on the show floor, left Macworld Expo after 2009. Major Mac developers, including Adobe and FileMaker, followed suit. The exposition space at Macworld 2011 was the smallest in decades; Microsoft didn't even have a booth. Apple observers believe that the growth of Apple retail stores lessened the need for Apple to display new products at a trade show. Apple also stated that it felt constricted to timing its product releases with the January trade show. IDG has sought to reinvent the show since Apple left.

Macworld | iWorld will be held from January 26 - 28, 2012 at its traditional home at Moscone Center West in San Francisco.